David Rose

Founder and CEO

Ditto Labs

David Rose founded Ditto Labs, which uses deep learning networks to automatically discover what people share in social media photos and video. Using these affinity signals, the company helps marketers infer who precisely will be interested in which products and services. Ditto’s APIs power the world’s leading software platforms.

Prior to Ditto Labs, Rose successfully founded and led game-changing technology companies including Vitality, a company that reinvented medication packaging; and Ambient Devices, which pioneered glanceable technology—embedding Internet information in everyday objects like lamps, mirrors, and umbrellas. He holds patents for photo sharing, interactive TV, ambient information displays, and medical devices.

Rose is also an award-winning entrepreneur, author, and instructor at the MIT Media Lab. His research focuses on making the physical environment an interface to digital information. His new book, Enchanted Objects, focuses on the future of the Internet of things (IoT), and how these technologies will impact the ways we live and work. He received his B.A. in physics and fine art from St. Olaf College and a master’s from Harvard University.