Data Marketing Utilizing the “Societas” Value System Framework

Main Track
Wednesday 8th, 13:40 - 14:15


In the research and development department at Synergy Marketing, through technology that builds a better relationship with customers, we have taken a practical approach by utilizing the “Societas” framework that can quantitatively handle value systems. I would like to introduce several examples of this “value system marketing,” and also show examples of the natural language processing technology that we use inside it.