In just a few years, predictive analytics has gone from an exotic technique to a competitive weapon. Successful deployments combine machine learning with big data to get to the best business outcomes. Dr. Ingo Mierswa of RapidMiner will cover the value of predictive analytics as you move from business intelligence (BI) to predictive and prescriptive analytics. He will demonstrate the value of advanced analytics by looking at data from the Fatality Analysis Reporting System, uncovering interesting insights, including what are the biggest influence factors for fatality in accidents? Do helmets help? What is the impact of alcohol? And importantly: What car should you buy to reduce your personal fatality risk? And finally, Dr. Mierswa will show how you can get started with predictive analytics in your own organization.